Cafédirect plc
Cafédirect plc was set up in 1991 in response to the collapse in world coffee prices. Its mission is to be the leading brand that strengthens the influence, income and security of producer partners in the South and to link them directly with consumers in the North. Today Cafédirect is the UK's largest Fairtrade hot drinks company selling premium quality coffees, teas and drinking chocolate sourced from 39 producer partners groups in 13 countries around the world.
Through Cafédirect's unique Gold Standard Trading Policy the company guarantees to pay fair prices above market rates and provides business and organisational support to farmers' organisations, strengthening their position locally and internationally over the long term.
Cafédirect is now the 6th biggest coffee brand in the UK and Teadirect is one of the fastest growing tea brands. With the launch of Cocodirect drinking chocolate the company is now operating in all segments of the hot beverages market.
Triodos Bank provides Cafédirect with a full banking service and works closely with the company to help support their unique trading model. Triodos also sponsored the Cafédirect share issue in 2004, raising £5 million.
Click here to visit the Cafédirect website. Or click here to see a film about climate change from the fair trade pioneers.
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