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27% likely to consider social investment in 2015

49% say ethical practices would be a key consideration if they were to switch banks

14-01-2015 |

  • 14% very likely to consider social investment in New Year
  • 15% want to ensure their investments aren’t unethical
  • 73% want their money invested in environmental and social sectors
  • 49% say ethical practices would be a key consideration if they were to switch banks

In its 20th birthday year, Triodos Bank says make 2015 the year your money is moved for good

Almost a third of savers will consider social investment over the next 12 months, according to research from the ethical bank Triodos Bank.

The figures show that 27% of those planning to invest over the next year are likely to choose the social investment sector; this is a significant increase on last year’s figure of 15 per cent.

Triodos Bank’s research also found that the younger generation is much more ethically inclined when it comes to investing. More than half (51%) of the 18-34 year olds looking to make either a lump sum or regular payments over the next 12 months said they are likely or very likely to invest in the social sector. Last year the figure was just 26 per cent.

And, although those aged 35 and over are less likely to invest in the social investment sector than those under 34, the number that would has increased by from less than a fifth (18%) to more than a quarter (26%), showing a real shift in ethical awareness across the board.

Triodos’ research also reveals that ethics have become increasingly important not only in terms of where people want to see their money invested, but also in terms of who they invest with, as Huw Davies, head of personal banking at Triodos Bank explains:

"Since the banking crisis, the ethical practices of banks themselves are under much more scrutiny. For example, our research shows that only nine per cent of us considered the ethics of our bank or building society when we first opened our accounts. Now, almost half (49%) of us would see this as a key determinant when choosing who to bank with.

He continues, "And it is probably no great surprise to learn that the paying of huge bonuses is not popular with consumers. While only five per cent were concerned about big bonuses when they opened their accounts, more than three quarters (77%) say that knowing that their bank doesn’t pay big bonuses would be important now if they were to switch providers."

When it comes to how people think banks should be behaving, Triodos found that 73 per cent of people think banks should be doing more to help society. Almost half (48%) said banks should be doing this by supporting the renewable energy sector and three quarters (75%) said banks should be doing more to help small businesses.

Mr Davies says Triodos Bank is challenging banking culture by offering customers the transparency and ethical standards they are looking for. This year, Triodos celebrates 20 years of ethical banking in the UK, and is urging people to make 2015 the year they move their money for good.

ENDS

Notes to editors

For further information, comment or case studies, please contact:

Will Ferguson

william.ferguson@triodos.co.uk 0117 980 9770

Faye Holst

faye.holst@triodos.co.uk 0117 980 9584

Rachel Mason

rachel.mason@triodos.co.uk 0117 980 9710

About the research

4,013 people (aged 18+) were interviewed online on behalf of Triodos Bank by Opinium Research between 23 and 29 September 2014. Weighted to a nationally representative criteria. Of those. 1869 have some sort of investment product.

About Triodos SRI funds

The funds are offered in the UK via SICAV I sub-funds. The UK share classes are offered in sterling. When comparing returns for these share classes to those generated for the Euro share classes offered to European investors, returns will be affected by currency fluctuations between Sterling and the Euro. In principle the fund does not hedge the currency risk of these investments.

The funds, managed by Delta Lloyd Asset Management, are both also available through the Triodos Ethical Stocks and Shares ISA. Investors can choose from distribution or capitalisation sterling share classes. The estimated Ongoing Charges are 1.25% for the Sustainable Pioneer Fund and 1% for the Sustainable Equity Fund. The minimum investment is £1,000 per fund. initial fee of 3%. There is a minimum lump sum top-up of £500 The value of investments and the income derived from them may go down as well as up and you may not get back the amount originally invested. Past performance is not necessarily a guide to the future.

You should not interpret any information in this press release as financial advice. Any investment decision should only be made on the basis of the Prospectus or the Key Investor Information Document(s) and not on any information in this press release.

The funds are offered in the UK via SICAV I sub-funds. The UK share classes are offered in sterling. When comparing returns for these share classes to those generated for the Euro share classes offered to European investors, returns will be affected by currency fluctuations between Sterling and the Euro. 

About the Triodos Bank Ethical Stocks and Shares ISAs

Triodos Bank’s Stocks and Shares ISA offer the opportunity to invest tax-free in our two Socially Responsible Investment (SRI) Funds. Customers are able to choose to invest in either one or both of our SRI Funds enabling customers to choose how their tax-free investments are being used. The maximum tax free ISA allowance for 2014-2015 is £15,000, if you haven't used your ISA allowance for this year. The favourable tax treatment for ISAs could change.

About Triodos Bank NV

www.triodos.co.uk

Triodos Bank only finances enterprises which create social, environmental or cultural added value. Key sectors include organic food and farming, renewable energy, social housing, and fair trade. Transparency is a core value and Triodos publishes details of every business it lends to. A range of personal savings accounts is offered, and full banking services are available for businesses and charities. Triodos Bank is an independent bank founded in the Netherlands in 1980. Its principles and independence are protected through a special shareholding trust. The UK office opened in 1995 and is based in Bristol.

Triodos Bank offers a range of personal savings accounts as well as other investment opportunities.

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