How have accessibility and readability been considered in the new Triodos Bank visual identity?
Accessibility and readability have been an integral part of the project from the very start. We strongly believe a visual identity only works if it is clear and usable for as many people as possible. In developing the new identity, we applied recognised accessibility principles around colour contrast, typography, spacing and information hierarchy. These choices help make our content easy to read and understand, both offline (in print) and online, and across different devices.
The designs were reviewed and tested extensively, including checks against widely used standards such as the Web Content Accessibility Guidelines (WCAG) and the European Accessibility Act (EAA).
We see accessibility as an ongoing responsibility. As the new visual identity is rolled out, we will continue to review it and make improvements where needed, so our communication remains clear, understandable and inclusive. If you have any questions or concerns, please don’t hesitate to get in touch with us.