Adyen is a Dutch payment company offering a single integrated platform that facilitates frictionless payments for merchants across channels and geographies. Adyen – Surinamese for "Start over again" – was founded in 2006 in Amsterdam, when existing payments technology consisted of a patchwork of systems built on outdated infrastructure. With the aim of meeting the rapidly evolving needs of today's fast-growing global businesses, the company focuses on building modern infrastructure directly connected to card networks and local payment methods across the world, allowing for unified commerce. The company has been listed since June 2018.
Unlike most of its peers, Adyen runs a single platform that combines gateway, risk management and processing functionalities. This single-platform approach offers several benefits, including global reach, support of unified commerce, ongoing and fast innovation, and centralised data (which helps maximize revenue while minimising risk). While initially focused on enterprise customers, Adyen is increasingly focusing on small and medium-sized companies. The regulatory complexity and compliance burden for payments is continuously increasing, while this segment is underserved by traditional financial service providers. The Adyen offering helps customers address these issues as its platform helps 1) to offer new payment methods, 2) to fight financial crime and fraud), and 3) to enhance the risk profile of buyers and sellers. By increasingly serving this underserved segment of the market, Adyen helps to promote financial inclusion. Lastly, Adyen’s technology supports merchants with their impact strategies through its Giving product (which enables donations to charities at checkout) and Restore product (which enables merchants and their shoppers to compensate for carbon emissions at checkout).