Planet Fitness

Hampton, United States
Invested through / Financed by
  • Triodos Pioneer Impact Fund
Asset classListed equity
Impact strategyImpact Equities and Bonds
SectorOther
ISIN codeUS72703H1014
Industry groupHotels, restaurants and leisure

Planet Fitness is a US-based fitness centre operator founded in 1992. The company operates over 2,400 fitness centres in the US, Canada, Australia, Panama, Puerto Rico and Mexico. Planet Fitness has over 17 million members. The company's mission is to provide a welcoming, non-intimidating environment where anyone can pursue a healthy lifestyle regardless of their fitness level. Planet Fitness offers a low-cost membership model of USD 10 per month for basic access, which makes it affordable for people from lower-income backgrounds to access fitness facilities.

Investment rationale

By promoting exercise and healthy habits, Planet Fitness is helping to improve the overall health and wellness. Regular exercise can have numerous health benefits, including reducing the risk of obesity, type 2 diabetes, and heart disease, among other chronic conditions.

By offering affordable gym memberships in under-served communities, Planet Fitness is helping to mitigate the negative health effects associated with poverty and lack of access to fitness facilities. This not only benefits individuals in these communities but also has the potential to reduce healthcare costs associated with treating chronic illnesses.