- Please note that this crowdfunding offer is now closed -

Sarah Raven’s Kitchen & Garden (“Sarah Raven”), a provider of sustainable gardening and lifestyle products, is seeking to raise £1.25 million through a bond offer on Triodos Bank’s crowdfunding platform (triodoscrowdfunding.co.uk) to support its plans for growth.

Sarah Raven is named after its founder, the established author, broadcaster and teacher. As well as providing an extensive range of seeds, seedlings, plants and bulbs, the company also offers gardening kits and home and lifestyle products. Most of the plants and bulbs it sells are trialled by Sarah in her garden at Perch Hill Farm in Sussex.

The company’s seedlings and most of its plants are grown at its Rookery Farm nursery in Lincolnshire, which was acquired in 2022 following a long-standing partnership as its principal plant grower and despatch centre. The bond offer will help to meet the remaining acquisition payment obligations, as well as supporting Sarah Raven’s plans for growth over the coming years.

Environmental responsibility is a big priority for Sarah Raven and its mission is to empower its customers to make informed choices and create beautiful gardens and planting schemes that are a haven for wildlife.

In April this year, Sarah Raven’s Kitchen & Garden achieved Planet Mark accreditation, which acknowledges its ongoing commitment to reducing its carbon footprint, and it has a clear aim to reduce, recycle and repurpose wherever possible. For example, at Rookery Farm, rainwater is used to water the plants, in glasshouses heated with biomass boilers and fuelled by local waste wood and cardboard, while everything in the garden at Perch Hill is grown peat-free.

With a minimum investment of £50, the bond has a term of five years, paying 7.5% gross interest annually. As with all investments, interest payments and return of capital are not guaranteed.

The bond is eligible to be held in a Triodos Innovative Finance ISA (IFISA) that allows interest to be received tax-free. Like all ISAs, the Innovative Finance ISA is subject to eligibility criteria and tax treatment depends on individual circumstances ISA eligibility does not guarantee returns or protect consumers from losing their money.

Sarah Raven, founder and brand director, said: “Our mission is to inspire and guide everyone to discover their passion for gardening and get the real benefits of being outdoors in nature. Our vision is to bring beauty, colour and joy to every garden in a way that encourages nature to flourish and the support offered by the raise will not only allow us to fulfil the purchase of Rookery Farm but help us grow the business further over the coming years.”

Whitni Thomas, head of corporate finance at Triodos Bank UK, added: “Sarah Raven helps people to create thriving natural environments in whatever outdoor space they might have and to enjoy the benefits that come from spending time in nature – while prioritising environmental responsibility across its business. We know many people share this passion for caring for the natural environment and for making sustainable choices when purchasing for their garden and home.

“We’re pleased to be able to work in partnership with the company and allow investors the opportunity to support such a well-loved brand.”

Sarah has presented on BBC Gardeners’ World and her books have won awards including Cookery Book of the Year for Sarah Raven’s Garden Cookbook. She first started the Sarah Raven brand from her kitchen table in 1997 and it was launched as a fully independent business in 2008.

Important information

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.

Investments offered on the Triodos crowdfunding platform are not readily realisable, which means that they may be difficult to sell, and you may not get back the full amount invested. Investments are not covered by the Financial Services Compensation Scheme (FSCS) and your capital is at risk and returns are not guaranteed. Repayment of capital and interest will be dependent on the success of the organisation's business model and past performance isn’t a reliable indicator of future performance. You should always read the offer document in full before deciding whether to invest as it will cover risks specific to an individual investment. You can read more about the general risks associated with making these types of investments here. If you are unsure if any of these investments are right for you, you should contact an Independent Financial Adviser.


For further information please contact:

Ellie James, PR & Communications Manager at Triodos Bank UK

Notes to editors

About Sarah Raven’s Kitchen and Garden

Sarah Raven’s Kitchen & Garden Limited (“Sarah Raven” or “the Company”) is an online, direct-to-consumer, premium lifestyle gardening brand. Incorporated in 2008 and named after its founder – the established author, broadcaster and teacher – the Company provides a broad range of seeds, seedlings, plants, bulbs as well as gardening kit and home and lifestyle products. It remains the case today that most of the plants and bulbs sold by the Company are trialled by Sarah Raven in her garden at Perch Hill Farm, Sussex.

The Company’s seedlings and many of its plants are grown at its Rookery Farm nursery in Lincolnshire, using rainwater to water the plants, in glasshouses heated with biomass boilers and fuelled by local waste wood and cardboard. In addition to cultivating live products at Rookery Farm, the Company works closely with a select group of third-party growers and specialist nurseries to ensure the quality of its bulbs and plants.

About Triodos Bank

Founded in 1980, Triodos Bank has become a frontrunner in sustainable bankingglobally. As an independent bank that promotes responsible and transparent banking, it does not see any conflict between a focus on people and the planet and a good financial return. Instead it believes that they reinforce each other in the long-term.

Triodos Bank has banking activities in the Netherlands, Belgium, the UK, Spain and Germany, as well as Investment Management activities based in the Netherlands but active globally. Triodos Bank co-founded the Global Alliance for Banking on Values (GABV), a network of 63 sustainable banks. Together these banks want to grow sustainable banking and its impact on the real economy substantially.

Triodos Bank UK Ltd is a wholly owned subsidiary of Triodos Bank NV

This financial promotion has been issued by Triodos Bank UK Limited. Registered Office: Deanery Road, Bristol, BS1 5AS. Registered in England and Wales with registered number 11379025. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 817008.